Hair tools and heritage fragrance brands are increasingly popular with consumers this year.
is going strong, with consumers increasingly looking to do their shopping in the beauty category.
According to market research company The NPD Group, more than a quarter of consumers are planning on purchasing within the beauty category for the holiday season. The category as a whole is poised for double-digit revenue growth by the end of the year. Within the beauty category, consumers have been gravitating toward purchasing hair tools and heritage fragrances for their holiday gifts, according to Google data that monitored the top trending 2021 holiday gift ideas within the category.
Within hair tools, the top trending holiday gift ideas include the Beachwaver Pro 1 curling wand, Dyson’s Airwrap, the Conair Infiniti Pro Curl Secret and the BabylissPro Nano Titanium Prima.
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