Off-White is still the hottest luxury brand in the world.
is a quarterly ranking of fashion’s top luxury brands and products, based on online shopping behaviours of over nine million fashion searchers, browsers and buyers. In its latest instalment for 2019, Q4, it looks as though shoppers were looking for trend pieces, with Gucci’s GG Logo Belt in the number one spot for women’s products, and the Maya puffer jacket from Moncler in first place on the men’s hottest product list.
As this report closes off a decade, Off-White keeps hold of the number one spot in hottest brands, thanks to the strong demand for its T-shirts, hoodies, sneakers and accessories, not to mention photo releases of Hailey Bieber’s Off-White wedding dress last fall. However, the brand’s creative director Virgil Abloh predicts that the death of streetwear is on the horizon. “Its time will be up,”in December.
Continuing in brand rankings, Balenciaga and Gucci swapped spots from the last quarter, with Gucci clinching second place and Balenciaga falling to third. After Moncler’s launch of a
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