Bretons want to elevate their flag into the pantheon of emojis. The proud French region might just manage it
foreign minister, Jean-Yves Le Drian, is a man of few words and many air miles. When he does comment, it is usually to deplore events in Syria, say, or Iran. But on February 9th the minister let his inner passion get the better of him. The reason? An emoji. “The countdown is on!” Mr Le Drian tweeted excitedly.
Competition for new emojis is fierce. Raclette, an Alpine melted-cheese dish, was rejected as too obscure. Unicode says approximations preclude the need for certain additions. A squirrel, it insists, can be represented by a chipmunk emoji. Requests for an emoji for the Tibetan and Catalan flags are still pending—although there is one for the Isle of Man, and the French island of La Réunion.
An independent kingdom in the 9th century, Brittany became part of France in 1532. But regional identity has been fiercely defended, with periodic revolts, ever since. Today Breton pride and powerful networks endure. François Pinault, a luxury-goods tycoon, flies the Breton flag from the Venetian palace that houses his art collection.
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