Founder Micah Belamarich tells i-D about the opening of their Greenpoint store and shares photos of the new fall/winter collection.
When New York native Micah Belamarich began designing graphic t-shirts as a college student, he had no idea it would eventually lead to the creation of his own brand.was launched in 2006 and is truly homegrown, effortlessly blending streetwear influences, skate culture, classic outerwear styles, and New England prep.
I started Only NY when I was 22 and still in school for graphic design. Ever since a young age, I was always creative and had personal projects going on. As I got older I decided I wanted to create a clothing brand. It was a culmination of all my interests and feeling that I could design something cool. It took me a few months to come up with the name, which was really exciting and a real “ah-ha” moment when I thought of “Only.
Much like the Lower East Side, we really like the community vibe of Greenpoint. The other shops in the area are predominantly small, independent businesses which makes for a welcoming fit. We also like that it isn’t a SoHo-type area with a million other clothing stores. We like being in our own area and have our stores as more destination locations.
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