On its 30th anniversary, a look back at the show that solidified Madonna’s ascent to a fully-fledged pop culture icon.
tour, held in April 1990 in Chiba, Japan, few in the audience could have prepared themselves for the spectacle about to unfold. With its $2 million dollar stage set, explosiveby voguing legends from the New York City ballroom scene, and headline-grabbing aesthetic fusion of Catholic imagery and BDSM, the show solidified Madonna’s position at the top of music’s pantheon. In less than two hours, she was no longer just a pop star—she had graduated to become a fully-fledged pop culture icon.
The pink conical bra that Madonna wore underneath is so embedded within the canon of both pop music and fashion that it now requires little introduction. Designed by Jean Paul Gaultier, who Madonna personally requested to create the costumes for the tour , the look was the product of many months of collaboration, with fittings taking place both in New York and Gaultier’s ateliers in Paris.
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