Special Report: VIP+'s State of Smart TV' does a deep dive into the market's growth, revenue streams — and revolutionary models of the future
The first came when the regular TV set “evolved” in the late 2000s to be capable of running downloaded apps for streaming services. The second hit in 2014, when Roku became the first streaming media device manufacturer to license its operating system to power smart TVs.
Variety Intelligence Platform’s “The State of Smart TV” special report, presented by Vizio Ads, takes a deep look at the current smart TV market, what’s driving its growth and what the future holds. Smart TVs are increasingly the gatekeepers of entertainment. With modern sets integrating apps from the vast majority of major streaming services, there’s little reason for consumers to add a separate connected device. And now the smart TV has become the streaming hub for viewers, which essentially means it is the viewing hub for younger consumers.
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