FILE - This undated publicity photo released by HBO, shows actor James Gandolfini in his role as Tony Soprano, head of the New Jersey crime family portrayed in HBO's 'The Sopranos.' Funeral services for actor James Gandolfini are scheduled for Thursday, June 27, 2013, at the Cathedral Church of Saint John the Divine in New York City.
When the 20th anniversary of the Sopranos rolled around in 2019, HBO wanted to entice people to watch the series again and celebrate the milestone. And their free strategy earned them 300 media impressions.magazine calls it the best television show of all time.The Sopranos changed everything.Created by David Chase in 1999, the storytelling was epic and finely detailed. It felt like an incredible motion picture — except it was 85 hours long.
The character of Tony Soprano, a mob boss who suffered panic attacks, would usher in an era of deeply conflicted anti-heroes. There would be no Walter White fromelevated HBO for all time. It went from a boxing and movie cable channel to become one of the foremost destinations for highly-acclaimed drama.rolled around in 2019, HBO wanted to entice people to watch the series again and celebrate the milestone. The problem was thehad been off the air for seven years.
It said: "In honour of the 20th anniversary of the Sopranos, we're handing out nicknames today. Who wants one? It's easier if you tell us your first name."In just a few hours, HBO received 24,000 responses. HBO and its agency assembled a creative team and responded in real time.When Tinder tweeted "Hi," HBO responded with: "Wesley Swipes."When celebrities jumped into the mix, the promotion exploded.
Tony and Carmela Soprano, played by James Gandolfini and Edie Falco. The HBO team managed to coin over 200 nicknames in real time. One hundred per cent of the 200 people who received a Sopranos nickname retweeted the result.fan, you know how the final episode ended.The final tweet just said "The End" with an all-black frame.is recorded in the Terstream Mobile Recording studio, a 1969 Airstream trailer that's been restored and transformed into a studio on wheels.
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