The Science of Reinvention: How Alex Mahon is Making History With Channel 4

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The Science of Reinvention: How Alex Mahon is Making History With Channel 4
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Regardless of whom you ask in the U.K. television industry, the astronomical feat of expanding public service broadcaster Channel 4 outside the safety of its edgy, central London home and across th…

Mahon, chief executive of the “Leaving Neverland” and “The Circle” broadcaster across the pond, discusses high-energy physics as if she’s delivering a Starbucks order. She’s attended space camps in Russia, South Korea and Japan; worked at the European Organization for Nuclear Research; and has a doctorate in medical physics. If anything has brought her down to Earth, it’s television.

Neither, it seems, is Mahon, whom Murdoch, her former boss at Shine, calls the “sharpest intellect in TV.” Joining Murdoch had been a “super risky” move, says Mahon, whose first job after getting her doctorate was in internet consulting, helping banks and retailers set up their first web shops in the 1990s internet boom. She then landed at Germany’s RTL Group, which “needed someone who knew about the internet,” before embedding in television in a strategy role at RTL-owned “Got Talent” franchise producer-distributor Fremantle and, subsequently, one of its production businesses, Talkback Thames.

Mahon, who had four children during her Shine tenure, was integral in a “game-changing” $200 million acquisition of Ben Silverman’s “Ugly Betty” producer Reveille in 2008. Mahon hadn’t finished the job there, she admits, but when recruiters came calling for the Channel 4 chief executive role, “it was tugging on my heartstrings every day,” she says.

There’s been “complexity” in the redistribution of employees, she notes, highlighting around 100 redundancies, “which is quite significant because we’re a small organization of just 800-900 people.” Mahon’s most dire challenge, however, is a philosophical one: dusting off the broadcaster’s clunky catch-up AVOD service All 4 and sparking a digital revolution to compete with the likes of Netflix and Disney Plus.

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