The Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world.
Frosty poppies sit atop a tombstone on Remembrance Day at the National Military Cemetery in Ottawa, Thursday, Nov. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Online shoppers can order lapel poppies on Amazon in exchange for donations or buy items such as “We Remember” lawn signs, Remembrance Day pins and other accessories, with all proceeds going to the legion’s Poppy Trust Fund for Canadian veterans and their families. “This is definitely a way to reach a wider number of Canadians of all ages. And certainly younger Canadians are much more active on the web, on social media in general, so we’re also engaging in that way.”
Plume spent 35 years in the military with the Royal Engineers, and retired eight years ago. He said making sure veterans are looked after is his passion.
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The Royal Canadian Legion turns to Amazon for annual poppy campaign boostThe Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world. Since the Oct. 25 launch of its Amazon.
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The Royal Canadian Legion turns to Amazon for annual poppy campaign boostThe Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world. Since the Oct. 25 launch of its Amazon.
Read more »
The Royal Canadian Legion turns to Amazon for annual poppy campaign boostThe Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world. Since the Oct. 25 launch of its Amazon.
Read more »
The Royal Canadian Legion turns to Amazon for annual poppy campaign boostThe Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world. Since the Oct. 25 launch of its Amazon.
Read more »
The Royal Canadian Legion turns to Amazon for annual poppy campaign boostThe Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world.
Read more »
The Royal Canadian Legion turns to Amazon for annual poppy campaign boostThe legion says it has received nearly 10,000 orders for poppies since the Oct. 25 launch of its Amazon.ca storefront
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