.therow’s Ashley and Mary-Kate Olsen are late to the e-commerce party, but their new website is as chic as they come.
ceremony, are a late entry, for sure, but this global e-commerce site seems well worth the wait, not least of all because they’ve reproduced the sensation of visiting their exclusive Los Angeles and New York shops, down to the website’s “Galerie” section of hand-selected antique jewels, home goods, and furniture.
“We want to make the experience for our clients as easy and comfortable as possible,” says Ashley. “Launching e-commerce was the natural next step to create global accessibility to the world of The Row. Some of our clients prefer to shop in our space, but we do have clients who prefer that same experience from the comfort of their own home.” Adds Mary-Kate: “We will be growing the website over time with exclusive items and content. Therow.com will continue to evolve with the digital landscape.
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