Shopping intentionally to curb impulse buys is a movement and these independently owned Canadian stores are helping us break the fast fashion habit
A few months ago, Leah Mersky opened River Crossing in downtown Toronto , a 1,350 square-foot shop curated with clothing and homewares so desirable I felt a duty to purchase something, anything, to ensure its future.
At River Crossing, I found homewares from artists such as Nathalee Paolinelli, the Vancouver-based ceramicist, and fashion from small, craft-driven designers such as Diotima out of New York andMersky hopes to restore a sense of excitement and discoverability she feels is lost in over-merchandised department stores and ecommerce giants. In those experiences, “you lose that sense of connection to the maker, and the appreciation for the tactile experience of an object or other piece of clothing.
Invigorated by a fresh sense of purpose that trumped their lack of retail and design experience, Gray and Dudgeon produced a run of seven blazers with Weir made from 100 per cent Ontario wool, which have nearly sold out at Grays, their new shop and community space in Toronto’s Little Portugal. Alongside their in-house label of the same name, Grays carries a small selection of designers who share their values of small-scale, local production and natural textiles.
An opportunity to fete a young designer or do a crafting workshop is a soft sales approach, a meaningful way to engage the customer off the shop floor. But these retailers also providing an experience that’s lost in the ecommerce scroll, reestablishing a connection between consumers and the people who make and sell their items. Those items may be very expensive, but its the store owners’ responsibility to educate shoppers about why a wool sweater costs $700 or why a spring coat is $2,000.
Shopping Shop Toronto Gray Connection Grays Fashion Sense Brooks Brothers Halifax Vogue
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