Online Asian grocery stores are filling a need left by many traditional supermarkets, whose “ethnic” aisles are unable to cater to the fastest-growing racial group in the U.S. - NBCAsianAmerica
and has seen 313 percent in quarter-to-quarter web traffic growth since its launch.
Part of Xu’s vision was to have a decidedly Asian American brand, one that didn’t employ Asian language characters or exotic stereotypes. “We can build something that celebrates these products and flavors but we don’t have to conform to some concept about being foreign,” said Xu, a “third-culture kid” who was born and raised in Spain by Chinese parents and moved to New York more than 10 years ago.
Asian online grocery retailers have entered the marketplace in recent years, offering a historically underserved community of 22 million people unprecedented access and convenience to the products they love., an online South Asian and Indian marketplace providing access to more than 10,000-plus grocery ingredients, tiffins, meal kits and fully prepared Indian meals for delivery, has seen 1500 percent growth since the onset of the pandemic, according to co-founder Keval Raj.
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