Despite the MCU's rising popularity during its run, Sheldon and his friends preferred DC over Marvel in The Big Bang Theory and it's curious why.
Despite the Marvel Cinematic Universe's popularity around the same of its run, it's curious why Sheldon and his friends preferred DC in The Big Bang Theory. Mixing science and pop culture, CBS' ensemble sitcom made a name for itself for its celebration of geek culture. All male members of the Pasadena gang bonded over their common love of comic books and superheroes. Throughout its run, however, it was clear that Sheldon and his pals preferred DC to Marvel.
SCREENRANT VIDEO OF THE DAY The birth of the MCU in 2008 via Jon Favreau and Robert Downey Jr.'s Iron Man paved the way for comic book films to reach mainstream consciousness. At the same time, The Big Bang Theory was starting to establish itself as another ensemble show reminiscent of Friends and even Seinfeld.
Warner Bros. Television is the small screen division of Warner Bros. which also owns DC, including DC Studios which is now spearheaded by James Gunn and Peter Safran. Because of this connection, the company understandably wanted to use The Big Bang Theory to promote the comic book brand, hence why Sheldon and the rest of his friends usually referenced DC characters and comic books in the series.
Why Big Bang Theory Didn’t Take Advantage Of MCU’s Popularity Despite its problematic brand of humor, The Big Bang Theory became very popular. It dominated the weekly ratings for comedies across the board and was one of the most-watched shows on TV during its run. It's no wonder that CBS was interested in ordering at least another year after season 12.
Not only could the sitcom stand on its own, but it was also able to lean on other pop culture trends such as Star Wars' renaissance via Star Wars: The Force Awakens. It had Star Trek and other sci-fi/sci-fantasy properties to incorporate into its storytelling as well. Because of this, The Big Bang Theory wasn't forced to rely on Marvel Cinematic Universe to boost its popularity.
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