The Conservatives crossed the line with a negative ad released in late July that mocks NDP Leader Jagmeet Singh’s lifestyle and education
Does anyone other than the backroom geniuses who come up with them actually enjoy negative political ads? Because there is not a lot to like about them.
The Liberals, the NDP and the Conservatives already keep a steady drip of negative ads on their social-media feeds.
There is a perpetual debate about whether they actually work and whether their downsides turn people off of the electoral process and reduce voter turnout. Some studies. But one very important feature of them is that they can backfire if they make false accusations or become too personal. That happened in 1993, when a public outcry forced the Progressive Conservative party to pull a TV ad that seemed to make fun of Liberal leader Jean Chrétien’s facial paralysis and manner of speaking.
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