Restaurant menus got a makeover thanks to COVID: Now, placing your order means simply whipping out your phone and scanning a Quick Response code.
QR codes are all the rage now, but the technology behind them is hardly new. They were invented in Japan in the 1990s as a sort of bar code that populates information to digital devices and came to the United States about a decade later. But the technology fell short of projections that it would revolutionize the consumer experience.
It's also popular from an environmental perspective. "You will always have paper that you're throwing out" given how often menus must be updated, said Tim Wekezer, CEO of Waitrr, a contactless mobile ordering company for restaurants. Guests can whip out their phones and scroll through menus. "It's going to be a preference for many customers, especially when it's an interactive menu that allows you to easily find dietary and allergy related choices," Rom Krupp, CEO and founder of hospitality tech company OneDine said.
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