The telecast for the 94th Academy Awards will begin, as usual, at 8 p.m. EDT on ABC. But little else about how this year’s Oscars will get underway is traditional.
It will be a staggered start, with stars making their way into the Dolby at different times. ABC’s red carpet preshow will run 6:30 to 8 p.m., with the first hour of awards happening inside the theater between 7-8 p.m. News of those winners will spread first on social media and later be woven into the telecast. To accommodate the shift, the red carpet will also open an hour earlier than usual, at 4 p.m. Eastern.
That’s one of the eight pre-show categories to be handed out during what producers are calling the “golden hour.” The others are: film editing, sound, original score, production design, live-action short, animated short and documentary short. Behind the change is alarm over the Oscars fast-falling ratings. While drops have been common to all major network award shows, last year’s show attracted only about 10 million viewers, less than half of the 23.6 million the year before. A decade ago, it was closer to 40 million.
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