A gargantuan, giddy shoe offering mad comfort and silly speed
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You might have noticed that On Running shoes are everywhere. Understandably, people are wearing the Swiss brand’s shoes to the gym, to the track and to the mountains. But they also seem to be everywhere else, too. Jeff in accounts wears them to the office on dress-down Fridays, that woman you always see on the train in the morning is wearing them for the commute, even the groovy liberal arts professor at university has assimilated Ons into their bookish wardrobe.
Running shoes have been getting bigger, lumpier and generally more ridiculous over the past few years and now the soles of most good runners reach to at least two inches in thickness, if not more. On has been in operation for just over a decade, and contrary to trend, its shoes have generally been defined by lower-profile shapes and multivarious panels – being modular, rather than monolithic – with soles formed of a series of hollow ‘clouds’ that compress and spring back on every landing.
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