Netflix co-CEO Reed Hastings has confirmed a longstanding rumor about Netflix -- that it's considering launch ad-supported plans.
Netflix ads might be coming, Reed Hastings confirms
With all that in the background, this is the moment when Netflix co-CEO Reed Hastings decided to confirm one of those “huge, if true” rumors about the company that’s been swirling for months. Yes, Hastings acknowledged during the streamer’s first-quarter earnings interview, Netflix is considering the launch of ad-supported subscription tiers. Potentially removing one of the signature features of the Netflix customer experience, apart from the binge model. Though even the latter is no longer universally applied either, thanks to the weekly rollout of some shows.
Don’t worry, though: It’ll be at least another year or two, at a minimum, before the first Netflix ads appear.Hastings continued. “Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m a bigger fan of consumer choice.
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