Consumers have an attention span of eight seconds, a decrease from 12 seconds back in 2000. Let’s look at how businesses can increase sales when they have less time to convert restless shoppers.
Before cell phones, traditional marketers based their game plan on a typical buying funnel which included building product awareness, getting to know target customer’s preferences and interests, which in turn led to sales. Different stages of the funnel took place in many interactions between customers and sales reps.
Let’s look at how businesses can increase sales when they have less time to convert restless shoppers.Google’s marketing team uses the term to describe when consumers want to learn something, do something, go somewhere, or buy something. Now. According to Google, in these moments customers want what they want, when they want it, and are drawn to brands that can deliver. In that instant, your business can acquire sales via advertising, social promotion, helpful content, etc., but the key is to be present at the precise right time.“Your brand needs to be present where your target audience is consuming content.
“Smartphone users have a bias for doing things: to play games, chat, and make reservations,” says Nygart. “Marketers can convert during micro-moments, and create content for when consumers want something instantly, whether info or product.”Millennials and Generation Z are absorbed in their apps, and your promotional message may be cast aside as distraction. But conversion is possible during micro-moments.
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