Thought TheNorthman was a bomb? Think again, says Focus Features' Kiska Higgs 👀 'It actually ended up being a win for us financially. There was a special set of circumstances about the theatrical release, plus PVOD.' 😮🙌
The Northman was actually a financial success, according to its distributor. After having his first two films, The Witch and The Lighthouse, distributed by the indie studio A24, the visionary filmmaker Robert Eggers graduated onto Focus Features for his third film, The Northman, which carried an estimated $70-90 million budget.
SCREENRANT VIDEO OF THE DAY Alexander Skarsgård led The Northman as Amleth, alongside a stellar supporting cast that included the likes of Nicole Kidman, Claes Bang, Anya Taylor-Joy, Ethan Hawke, Björk, and Willem Dafoe. The Viking epic was lauded by critics, with particular praise for Eggers' direction, elaborate set pieces, breathtaking visuals, authentic production design, and the performances of the cast.
It actually ended up being a win for us financially. There was a special set of circumstances about the theatrical release, plus PVOD. I know in the press it hasn’t been lauded as a success, but it was ok for us in the end. There are additional ways for us to monetize things, at least for us at Universal. It was one we shared with New Regency, and we weren’t really front and center on production of that.
Despite being labeled a box office bomb by many, it sounds like The Northman actually ended up being a financial success based on the executive's comments. This is great news for fans of Eggers, who would like to see him continue collaborating with high-profile distributors like Focus, which is backed by Universal and can naturally offer him larger budgets to work with.
While Eggers makes the kind of original, non-IP-based movies that tend to perform poorly in the modern box office landscape, an audience still clearly exists at home for these type of arthouse films. While Higgs didn't provide any exact figures for The Northman, it needed an estimated $200 million gross to break even in theaters, and while the studio takes a higher percentage of home media and PVOD releases, it still had serious ground to make up before it could be considered a success.
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