The New York Times is publicly testing a new math-based game as it explores careful and limited expansion of its puzzle game portfolio.
The New York Times is publicly testing a new game called Digits as it explores careful and limited expansion of its puzzle game portfolio.Digits challenges players to add, subtract, multiply or divide several preselected numbers to reach specific numerical goals.
But internal development of new games was largely shelved last year in favor of efforts to integrate theNew game development is now proceeding again with dedicated resources, Knight says. It functions much as it does in other gaming companies, with internal prototypes that are tested and nixed if they don’t show enough potential. The team’s executive producer, Zoe Bell, runs a greenlight process that provides “guardrails,” Knight says, to ensure that only the best ideas are pursued.
But the company is balancing a desire to keep its popular portfolio of puzzle games fresh while staying cognizant of the challenge of launching new games.
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