Viral dances have nothing on apartment walk-throughs and neighborhood in-jokes. Meet the real-estate stars of TikTok. kvelsey reports
Clockwise from middle left: Justin Diamond, Evan Rugen, Randy Baruh, Alexander Zakharin, Madison Sutton, Christina Kremidas, and Sonia Alamond. Photo: Alexei Hay Madison Sutton had been a real-estate agent for only about six months when the city shut down. Hardly anyone was looking for Manhattan apartments, and Sutton, now 25, was surviving off a trickle of leads.
Though the run-of-the-mill rentals that account for a lot of this city hardly seem like eye candy — it’s not easy to make a cheaply renovated Bushwick three-bedroom look like fun — it turns out that New York real estate is always a good show, whether it’s a $7 million condo in Tribeca or a nondescript Park Slope two-bedroom. “People love apartment tours,” said Christina Kremidas, an agent with Douglas Elliman.
Though many TikTok real-estate accounts are run by up-and-comers, some established brokers have also embraced the platform. Randy Baruh, 51, an associate broker at Corcoran, thought of TikTok as something his 9-year-old used until his social media manager persuaded him to post a tour of a $50 million apartment at Museum Tower. “It has 5 million views. I was getting 1,000 follows a day,” said Baruh, a former theater director.
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