Climate activists' increasingly aggressive and public criticisms of climate-conscious businesses are having the opposite intended effect.
Climate change used to be a space in which businesses were excited to get involved. But nowadays, many executives tell me they’re afraid of being branded “greenwashers.” It’s a risk to company reputation they might not feel is worth the trouble.
I know that might sound unlikely, given the concerning amount of enmity that’s accumulated between these two worlds. But it’s not. Businesses and activists who want to mitigate global warming approach that goal from vastly different perspectives. The problem isn’t that they have different views; it’s that they’re missing opportunities to work together.
Related: Climate change: Newsom will sign California’s first-in-nation law requiring big companies to report all emissions
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