ICYMI: The mysterious case of the missing Cool Ranch Doritos
Little Short Stop, a chain of 30 convenience stores in southwestern Ontario, didn’t have them. Neither did the supermarkets. Nor did #1 Convenience in Calgary: “Nobody has those Cool Ranch Doritos,” owner Vishal Vashisht said earlier this month.
I've been holding this in for weeks, 'cause it's not important in the grand scheme of things, but I can't stand it anymore.— jody edwards May 4, 2020The answer: nowhere, except perhaps for a few weeks-old bags still making their way through the supply chain. But Cool Ranch was out of production, indefinitely — one of dozens of products temporarily halted in March as manufacturers struggled to keep pace with the ballooning demand for snacks.
“We’re talking about thousands of pounds per hour,” said Ajay Venugopal, vice-president of supply chain at PepsiCo Foods Canada. “Every hour is important.” “It’s a pretty simple business when you really think about it, but it’s wildly complex,” Adler said. “We knew that we would hear from consumers.” On the peanut butter side, Kraft was making Smooth, as well as All Natural, Crunchy and Smooth Light. Among those cut were Extra Creamy, Extra Roasted, Whipped, and Unsweetened Unsalted.
“They’re saying, ‘Okay, I might not have the absolute one I love,” Hall said. “I might not have Extra Creamy, but I’ve still got Smooth and I’ve got enough Smooth for me to do everything I want to do. I can have Smooth four times a day every day and I’m fine. I can go out and buy one every week.”
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