Two years after Apple broke new high-end ground with its first $1000 iPhone, Apple has reduced the price of its least expensive current iPhone.
The company launched new iPhones a few months ahead of the critical holiday season, as it has done every fall since 2011. The new iPhone 11 models feature faster chips, better cameras, and longer-lasting batteries than the 2018 models — solid improvements, but not a revolution.
The iPhone price decrease gives Apple a new way to get new customers into its system of connected products. It's a move that makes sense as iPhone unit sales peaked in 2015 and haven't fully recovered. The new iPhone 11 has a better camera than last year, and a faster processor, but most people will never notice the difference. Smartphone cameras have been very good for a few years and while some apps need a lot of processing power, some of the most common apps, like Facebook, or Snapchat, or Uber, don't.
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