The Morning After: Meta’s Threads reaches almost 100 million active users

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The Morning After: Meta’s Threads reaches almost 100 million active users
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The biggest news stories this morning: Apple TV+ prices have doubled in just over a year, Meta’s Threads reaches almost 100 million active users, X is rolling out audio and video calling feature nobody asked for.

Meta’s Threads continues to grow, all while the service it aped, X, continues to splutter and fall apart. Mark Zuckerberg said that Threads currently has “just under”Threads picked up 100 million sign-ups in its first week, with easy ways to create an account from your existing Instagram profile. However, engagement dropped off amid complaints about limited functionality and feeds flooded with unwanted posts from brands and users with big audience numbers on Instagram.

Meta has since steadily added new features, and engagement seems to have rebounded in recent weeks as Elon Musk continues to make unpopular changes to X, like stripping headlines from links and well,The White House will reportedly reveal a ‘sweeping’ AI executive order on October 30Apple will reportedly bring ANC to its 'regular' AirPods next year

X has begun rolling out yet another feature nobody asked for. Now, users will have the option to call each other via audio and video calls on the platform. This doesn't come as a total surprise, as CEO Linda Yaccarino previously confirmed that video chat would be coming to the social media site back in August. The best explanation for the addition is Elon Musk’s aim to make X the “everything” app – a one-stop shop for multiple features and services.

The price of Apple TV+ is going up by $3 per month to $10. The annual TV+ plan has risen from $69 to $99. Apple Arcade is now $7 per month instead of $5. As for Apple News+, that'll now run you $13 per month for a standalone subscription, up from $10. The cost of an Apple TV+ subscription previously went up from $5 per month to $7 in October 2022, meaning that the price of the service has doubled in just over 12 months.

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