Your favorite rapper’s favorite billionaire loves nothing more than to have a few hundred of his famous friends over to his Hamptons estate. How did a sports-licensing CEO from Lafayette Hill, Pennsylvania, become this generation’s Gatsby?
Lil Baby first met in the Bahamas. The CEO and the rapper found themselves, in January 2021, sitting around the same baccarat table with their mutual friends Drake and Meek Mill. Baby had begun making music a few years earlier after serving two years related to drug and weapon charges in Atlanta. Now, like the two other rappers placing their bets, he was beginning to mix with billionaire businessmen.As with Drake and Meek, Rubin, 51, struck up a friendship with the 28-year-old rapper.
Rubin had come to see Baby as a brother in the years since they met. “I always say,” he noted, “if I grew up how he grew up, I would have been the biggest drug dealer on the planet.” “Obviously, I’m working 24/7 most days,” Rubin said on the jet, but the Fourth of July was approaching. “I’m gonna have a party at my house with a good group of people. And I’ll go from 5 p.m. to 5 or 6 a.m. And we’ll be like kids, we’ll just have a great time.” Eager, boisterous, and prone to backslaps and fits of free association, he wore his CEO impresario role lightly.
The following week, Rubin sat in his office at Fanatics’ Manhattan headquarters and pondered the party’s successes. “The White Party, pretty well-run, to be honest,” he said. “There’s always little tweaks. I’d say we got more of that right than wrong.” A few days later, he and Fanatics held a party with the National Basketball Players Association in Las Vegas. It was fatiguing, he said, but necessary—“just going to touch all the people that are important to us.
“One thing I’ve learned,” Rubin added, “is the bigger we get, the more people you have conspiring behind your back.” The group wasn’t alone in an escalating celebrity sector of the movement. Rubin began working with Kardashian, who started studying law and met with then president Donald Trump concerning the case of Alice Marie Johnson.
“I think the reason both of us have found relationships in those genres is they are the other humans on earth that are closest to you,” Vaynerchuk said. “In sports and music, you can’t hide. Either there’s 100 trillion downloads of your song or there’s not. Either you scored 42 points or you didn’t.”
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