Tom Staggs, Kevin Mayer, John Turitzen and David Maisel on the Marvel/Disney deal, and how it came together without air conditioning.
former head of Walt Disney Direct-to-Consumer & International, remembered,"We put together some, I think, pretty compelling analysis as to how Marvel would be worth a lot more as part of Disney than it was as a standalone company."
At the time, before Marvel and Star Wars, Disney was seen as lacking in appeal as a brand to the teenage boy and young male market. Marvel was seen as an answer to that. Tom Staggs explains,"Marvel wasn't necessarily seen by everyone inside Disney as a natural fit, at first. We saw it as being highly complementary, and it took a little bit of doing with some of the folks to try to get people excited, but I think it had more to do with the nature of the content. It was a little more action-oriented.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
After bitter bidding war, N.J. home sold for $186k above asking priceThe four bedroom, four bathroom colonial was listed for $689,000.
Read more »
Letters : Denver sidewalk fees — Voters sold a perpetual bill of goods“Whatever consultant developed the algorithm for this (sidewalk fee) could have focused a little more attention on equity.” — Jessica Nolle, Denver
Read more »
SEC probes Change Company over mortgage-backed securities sold to Wall StreetSEC probes Change Company over mortgage-backed securities sold to Wall Street - Bloomberg News
Read more »
Gas sold at 29 Florida stations could be contaminated, officials warnAs people fill-up ahead of a possible hurricane landfall, authorities identify a 'potentially widespread fuel contamination.'
Read more »
How to get tickets to Steve Martin and Martin Short's sold out showThis a comedy duo you don't want to miss.
Read more »
See all homes sold in these New Jersey counties, Aug. 14 to Aug. 20Real estate transfers in New Jersey counties reported from Aug. 14 to Aug. 20, 2023.
Read more »