🎧 'The Future X, the supergroup created by the music industry mastermind behind the Spice Girls, won’t survive savvy TikTokers’ nose for authenticity' | Writes Emma Madden
Last Autumn, Simon Fuller – the music industry mastermind behind the Spice Girls and S Club 7, as well as Pop Idol – began his search for the next paradigm-shifting musical act. But rather than scouting for developed talent or creating the next X Factor , Fuller set his sights on TikTok. He wanted to find, cultivate and curate the video sharing app’s first supergroup, composed of both singers and dancers. He’d call the group The Future X.
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