What goes into a World Cup jersey? More than you think.
“You’re creating something that’s going to represent a nation on what’s probably the world’s biggest platform,” said Warner, who also designed
. “If you can meet the athlete’s needs and satisfy the desire for national identity, that’s where you’ve hit the sweet spot.”For Mexico’s green home shirt, “the focus was on iconic simplicity,” Mateo Kossmann, a senior product manager on Adidas’s global soccer apparel team, wrote in an email. “The away kit allowed for more creative expression.” The red-and-white shirt features different symbols found in indigenous Mixtec art.
Perhaps no jersey in World Cup history found that sweet spot as much as Nigeria’s home shirt in 2018, a bold green-and-white look that stole the show in Russia. When Nike’s design process began, Nigeria wasn’t set to receive an entire collection of streetwear and apparel merchandise on top of the standard jersey releases. But once the idea was born — inspired by trends in the music, fashion and soccer scenes of London and Lagos — it took off.
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