Fewer shoppers are looking for Teslas, and six SUVs dominated the 10 most-shopped luxury vehicles.
In the third quarter, 12% of luxury car shoppers considered a Tesla TSLA product. That’s down three percentage points from the second quarter — the biggest drop in consideration among luxury brands.Kelley Blue Book’s quarterly Brand Watch Report is a consumer perception survey... In the third quarter, 12% of luxury car shoppers considered a Tesla TSLA product. That’s down three percentage points from the second quarter — the biggest drop in consideration among luxury brands.
The company rose to become America’s best-selling luxury automaker without ever topping the Brand Watch survey. But its slip to sixth place could also be a sign that increasing competition from other automakers is eroding its edge in the electric car market. The 10 most-considered brandsTwo Tesla models dropped out of top 10 Shopping consideration for the Model 3 sedan declined by 10% from the second quarter. The newest Tesla, the Model Y, fell off the Top 10 most-shopped luxury list, a first in two years, along with Tesla’s oldest vehicle, the Model S.Despite some softening in consideration, the Cadillac Escalade remained the No. 1 most-shopped luxury vehicle for the third straight quarter.
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