Second hand looks have sky-rocketed on eBay UK thanks to Love Island 2022, and contestants such as Indiyah and Tasha wearing Versace and Gucci - see photos
July 12, 2022 - 10:51 BST Natalie Salmon It’s official.... preloved fashion has become the Islanders'"type on paper" and everyone else's too. As we hit the halfway point of this year’s Love Island, searches for Islander inspired 'pre-loved' looks have sky-rocketed on eBay.
Since the announcement, the marketplace has seen 700% more searches for 'pre-loved fashion' as shoppers look to get in on the action. While on Google, there has also been 756% more searches for ‘ebay preloved clothes’ and 660% more for 'pre-loved', compared to last month. Overall more people are talking about pre-loved fashion than ever with 935% more mentions of 'pre-loved fashion' recorded across all online platforms than during the same time last year.
RELATED: Love Island stylist spills fashion secrets! From slashing hems to the questionnaire all islanders had to fill in"It’s still early days but we have already seen a shift in consumer shopping habits since the first episode hit our screens just four weeks ago," explained Jemma Tadd, Head of Fashion at eBay UK"Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow.
Along the way, the Islanders individual styles have emerged and pre-loved fashion is proving a way to express their unique personalities. Rounding up what’s been hot so far, the Islanders have donned pre-loved fits from some of their dreamiest designer brands, ranging from Jacquemus, I AM GIA and Tommy Hilfiger, to Gucci, Moschino and vintage Versace.
eBay’s Love Island stylist Amy Bannerman, told us,"With the limitations that they had with previous sponsors, it hasn't been possible to be that fashion forward and I think that's one of the things that we were really excited about."
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