“Cupid” by Fifty Fifty (stylized as FIFTY FIFTY) has become the little K-pop song that could. Released by independent label Attrakt (stylized as ATTRAKT), the irresistibly bouncy lament…
song that could. Released by independent label Attrakt , the irresistibly bouncy lament on modern love has grown into a crossover phenomenon on the back of organic social media virality, clever marketing and a “Twin Version” in English. So far, “Cupid” has peaked at No. 4 on Spotify’s Global 200 and on YouTube’s Global Top Songs chart, and No. 41 on the Billboard Hot 100. And that’s before Warner Records, who recently picked up the banger for North America, takes it to radio.
Under his guidance, Attrakt overhauled all areas of planning and production including “talent discovery and training curriculum development.” Fifty Fifty members Saena, Aran, Keena, and Sio completed their K-pop boot camp in 2022 and were hand selected for stardom. Instead of slotting the group into a pre-selected sound , Siahn tailored the music to Fifty Fifty’s individual strengths.
“I spent a lot of time communicating with the members and gauging their response to the song,” Siahn continues. “The final result of ‘Cupid’ could have been entirely different if they didn’t like it.” The group not only loved it, but also connected with the subject matter. “I believe that Fifty Fifty’s unique color comes from the heartfelt emotions that the members express through their music, reflecting their experiences and growth as artists and human beings.
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