Eternity rings are an only partly traditional idea that’s been repackaged and sold to modern brides
Keen royal watchers spotted a little something extra on the Duchess of Sussex’s waving hand at Trooping the Colour last Saturday. Alongside her three-stone engagement ring and Welsh-gold wedding band, there was a brand-new,sparkling ring on her royal finger, one that jewelry buffs recognized immediately as an eternity ring.
The eternity ring is just as it sounds: 360 degrees of perfectly spaced diamonds in a tight line. There’s no room for a sizing bar, so wearers can’t adjust the size to reuse Grandma’s or Great Aunt Alice’s heirloom; anyone in the market for an eternity ring will almost certainly need to purchase and personalize their own. It’s a meticulous and time-consuming task for jewelry-makers, and it’s priced accordingly. The least expensive one sold at Tiffany’s costs $2,200.
In this case, diamond sellers in the 1950s were facing twin problems: married women were not buying nearly enough diamonds, and newly found Soviet diamonds were threatening De Beers’s monopoly over the industry. De Beers bought out the Russian diamond inventory—even and especially the smallest ones, unfit to be an engagement-worthy solitaire that was thefashion of the time.
Only a tiny number of brides would ever legitimately wear a 50th anniversary eternity ring, but luckily for the diamond-sellers, those who dared to wear the style despite convention were the most glamorous women of their eras.
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