'Blame Canada' — what else would they call it? — is an easy-drinking session India pale ale inspired by the smoke-filled skies that were plaguing much of the U.S. Midwest and northeastern states earlier in the summer.
It's one of the newest IPA offerings from G-Five Brewing Company in Beloit, a southern Wisconsin community of about 36,500 people an hour's drive southwest of Milwaukee, a city synonymous with suds.
"When you have a business that is cyclical like that, you don't want your patrons to be outside because of air quality, so it does hurt business a little bit," Goers said. "We got to the point where when we kegged this beer up, it was pretty awful outside. We were, like, 'It's too coincidental — we can't hold on to this beer.' So we released it."Out of 12 available options on tap, "it's our number 3 best-seller right now, and it hasn't even had a full month of sales."
"If you have an IPA or a hoppier beer — ours aren't, like, crazy hoppy — that will help cut some of the spice of the burger. So they actually ended up pairing really well together." And Goers said he's well aware that wildfire season on both sides of the border is only just getting started. G-Five used to source some of its malt barley from Maker's Malt, a specialty producer near Saskatoon that caters specifically to the craft beer industry. But between the COVID-19 pandemic, shipping issues and recent droughts, the brewery has been forced to switch to a supplier closer to home.
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