'Impossible’s signature ingredient heme’s lack of FDA approval had long stalled the company’s expansion, as it meant the Impossible “meat” could only ever be served cooked.' However it was approved in early August.
’s lack of FDA approval had long stalled the company’s expansion, as it meant the Impossible “meat” could only ever be served cooked. Heme is what makes it possible for Impossible to create plant-based meat that bleeds like animal meat. But in early August theFor a moment there, Beyond was gaining ground fast.
Not only is it in stock at supermarkets like ShopRite, Giant, Safeway, Kroger, Publix, Sprouts, and Harris Teeter it’s also served up hot at TGI Fridays, burgerfi, Carl’s Jr., Del Taco, and Dunkin’. But Impossible had the Whopper win, which meant customers soon started looking to flip the Impossible Burger at home. And finally, they can.
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