A woman's quest to find the perfect butter ornament is documented on Instagram, highlighting the underappreciated role of butter in the holiday season.
Cheer, charity, good will—all acceptable reasons for the season, sure, sure, whatever. But when you take a moment to consider the true appeal of the holidays it comes down to two things: baked goods and indulgence. And what better symbolizes those values than the stick of butter? Fundamental and simple, butter’s central role in the season hasn’t been overlooked, but it has, I think, been underappreciated.
Perhaps that’s why when I came across Abby Spudich’s Instagram account–where she’s been documenting her hunt for the perfect butter ornament–a sense of urgency rose within me. She must find the perfect butter ornament, I told myself. I must bear witness to this mission. Butter, in all its holiness, deserves to be evangelized. I now kneel at the altar where the spatula is licked. You’ve probably seen or maybe already own a butter ornament. In recent years, kitschy and ironic ornaments have decorated more and more branches. Last year, the New York Times reported that the retailer Cody Foster & Co. saw a 450% increase in butter ornament sales from 2018/2019 to 202
Butter Ornament Holiday Season Instagram Underappreciated Quest
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