Sophie Grégoire Trudeau changed the political image of the PM’s spouse and set the role\u0027s future tone no less than those before her
Activate your Online Access NowSheila Martin showed you did not have to play the publicity game if you did not want to, and hardly ever gave an interview. Laureen seemed like the fun Harper, and famously helped Stephen’s image by getting him to sing the Beatles at an arts gala she chaired.
Grégoire quickly became a major figure in the political wing of international celebrity, cutting a fashionable figure alongside her husband in the years following the comparatively low-key Harper years. But all prime ministerial spouses have put the role to charitable use, sponsoring good causes and appearing at public events. Her now-defunct biography on the Liberal party website says that she’s an avid campaigner for women’s rights, and was Canada’s ambassador for the “Because I am a Girl” campaign from Plan International, which ran from 2012 to 2018, promoting education for girls worldwide.
At the time, former deputy prime minister Sheila Copps came to her defence, telling the National Post “the role has only grown, with public scrutiny and with the internet. It’s so much easier today to get ahold of party leadership, to send an email asking Grégoire Trudeau to appear, and if she doesn’t respond to, say, a children’s charity, that could become its own issue.”
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