Having one of your products take off and become ubiquitous in the right circles can be a major milestone for a brand. But what comes after reaching that kind of Internet fame? How does one avoid being pigeonholed — or becoming a one-hit wonder?
"I worked very diligently to get this to happen," Gordon tells Fashionista. "Every time I launch anything, I'm trying to get more people to see it and love it."
And so, Selkie was born, starting with wrap dresses — "lots of silk, very wearable" — and testing different styles and silhouettes before landing on the Puff. "I get messages that have made me cry, things like, 'I've never felt this pretty in a garment before,'" she says. "That's an incredible thing to hear from someone. When they wear this dress, they get to celebrate themselves and have these pure joys of having a princess moment, even if it’s cliché."
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