You guys, Sephora came through.
As someone who is tasked with keeping a monthly tally of all that’s coming to and exiting the biggest beauty retailers, even I’m surprised to see this many new products hitting Sephora shelves in August. For the most part, there’s been a slow, but steady introduction to a few select newbies in the last couple months, but that’s all changing as we inch closer to fall. To be fair, I think most of us want more choices when a seasonal shift is on the horizon anyway.
In the case of this year’s summer-to-fall transition, I doubt any of us will have complaints because some of Sephora’s best-selling brands have all our needs covered. For instance, both Anastasia Beverly Hills and Fenty Beauty are gifting us with hydrating coverage while TAN-LUXE and Algenist have multipurpose serums that’ll keep our skin bright, hydrated, and most importantly, protected from the keep-you-guessing weather we can’t seem to escape.
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