'Tell me everything I need to know about you.' This is the go-to interview question this Twitter executive always asks before making a new hire. (via CNBCMakeIt)
As Twitter's Chief Marketing Officer and Head of People, Leslie Berland is responsible for steering the overall direction of Twitter's brand and internal work culture., launching campaigns that build on Twitter's reputation and how it connects with people in the real world. Her most recent campaign, "Twitter is," launched on Sept. 9. It features over 100 tweets plastered across subway walls in New York City and San Francisco with users explaining what Twitter is to them.
Asking this open question, Berland explains, allows her to hear an in-depth response from the candidate about the experiences they value most. "I always enjoy having the person sort of drive the conversation and bring forth the things they care about or they think are most important," she says. "I think it's very telling."
"When people come to work at Twitter, they obviously have amazing talent and amazing experience," she says. "But I very much look for heart and soul and people who care about other people, people who have empathy, people who love working with teams and people who love to collaborate."According to bestselling management author and, Berland's open-ended question is a fairly popular one to ask.
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