Apple TV+ has a new star.
That’s essentially what FC Barcelona said about its most storied alum’s desire to go play in Miami. The club’s snippy statement
: “Barcelona president Laporta understood and respected Messi’s decision to want to compete in a league with fewer demands, further away from the spotlight and the pressure he has been subject to in recent years.”At 35, Lionel Messi, arguably the best player to ever play the world’s default sport, appears poised to become the latest global star called upon to enhance the sport’s stature in the United States.
two other enticing offers: one for a romantic return to Barcelona, the club he grew up at ; the other to head to Saudi Arabia for an astonishing half a billion dollars a year.Barcelona’s statement depicting Messi’s decision as a tired old man’s yearning to step away from the arena is well aligned with how Europeans have long looked at America’s place in international soccer—but it’s a view that’s quite out of touch with reality.
that the tech giant made the move feasible by offering Messi a cut of its soccer-related Apple TV+ income. Advertisement This mediafication of sport is here to stay. Purists would like to believe that sporting leagues go about their own business organically and make agreements with media companies on the side. But really, these worlds are now explicitly converged: Professional sport’s organic purpose is to serve as media content.
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