The gender-pay-gap Twitter bot returns to call out brands for IWD
The Twitter bot uses data publicly available through the UK. It analyzes the pay gap of organizations with at least 250 employees working in the UK. They represent a variety of sectors including education, government, healthcare and sports. Since 2017, organizations of this size have been required to submit their gender pay gap annually.
Lawson, also the creative strategist behind the bot, tells Engadget. The pair also realized many people weren't aware this information was available for public knowledge. The bot works in three steps. It searches Twitter for to match companies' accounts with their government profile then scans for keywords related to International Women's Day. Once it matches a company with a relevant post, it's time to publish their gender pay gap.
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