Through Lucia Buricelli’s photographs, the new Moncler Collection takes us to an energetic and dynamic dimension, to discover new spaces.
From mountain excursions to urban expeditions, Moncler is synonymous with travel, discovery and adventure. Whether it’s conquering the K2 or San Babila — the Milanese square where Paninari, the brand obsessed teens of the 80s, used to rule while wearing the iconic Moncler down jackets — the brand guides explorers, sportsmen, outdoor lovers and the simply curious to discover new spaces.
The pandemic has led me to re-evaluate and appreciate a daily life from which I had been removed for years. In particular, I was able to see Venice with new eyes, a city that for some aspects is a bit repetitive but that isolation made me rediscover [it] from different points of view. I realised how little I actually knew it.The look I have on my subjects is always one of great curiosity.
Moncler Collection FW 21 focuses on the idea of travel and discovery, both literal and figurative. If your photography could only take us to one place, where would it be? It is almost an unstoppable impulse. I can't really explain the exact reason. It’s a mix of things: the walk, the hairstyle, the hair colour, the accessories, the way they speak or look around.In your images there are also many objects and animals.An object, a crab-shaped salt shaker. An animal, a pigeon.
Each season, Moncler explores the identity of the brand, focusing more and more on their own values and their own ethical, stylistic and aesthetic ideas. Do you recognise yourself in this process of evolution and self-determination?
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