Why pay for Quibi, Netflix, or Disney+ when you can watch Jerry Springer for free on Pluto TV?
at a time when the company boasted about 20 million monthly users. While nowhere near the numbers of premium services like Disney+ and Netflix , platforms like Pluto TV are a solid and relatively stable source of revenue generation for entertainment corporations, and remain free for consumers.
Compare that with the rising costs of each premium subscription option. Digital streaming services’ original appeal lay in the notion of viewers getting the chance to pick and choose their content providers, trimming the fat from cable TV providers’ years of bloated, overpriced subscription packages. Now, thanks to an ironic combination of atomization and amalgamation , we are facing that same financial strain for our media entertainment all over again.
Pluto TV also takes away the anxiety of choice plaguing most of its competitors. Too often have I succumbed to the, that interminable amount of time spent deciding what, exactly, to watch—a process made exponentially more stressful by the number of people seated around the screen. On the one hand, the appeal of a decisionless downtime might sound unnerving, lazy, or even slightly soul-crushing .
The history of American pop culture is its history of mass-market consumerism and assembly line entertainment, its ability to syndicate itself into oblivion. It’s also what will propel it forward, for better or worse. Subscriptions to HBO Max and algorithms based on your recentbinge aren’t the future of American home entertainment. A comically grim character on an HBO primetime prestige show once ruefully remarked that “.” The same can be said for television.
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