This is what the future of daciauk could look like, according to its new design boss - and concepts may be on the way, he says 👀 What do you think? 🤔
Can you develop Dacia design without moving the brand upmarket?"Of course. We all naturally associate better design with more expensive products, but actually it’s a phoney equivalence. And in terms of the process, you often get the best ideas when you tighten the purse strings, reduce the component count and complexity, and end up with more elegant, functional solutions."“It’s not part of my vocabulary at Dacia.
That means you don’t need to tart up a design with bad stance or long overhangs. Beyond that, I’d say we express our character, keep things neat and simple, but not go down the Russian-doll route.”"They’ve become very difficult to do, but it’s an interesting challenge. We could look at it. There’s definitely still a place for those cars, even though government policy isn’t really for lightweight hatchbacks with efficient engines at the moment.
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