The world of kid’s entertainment is changing. YouTube is the nucleus. 📸: Getty Images // 🔗:
PBS launched its own digital video player back in 2007. “YouTube already existed at that point and we had been watching it carefully, but we just didn’t feel like it was a safe place for us right out of the gate. But because a lot of kids were on it, we were like, OK, we’ll launch our own player,” Sara DeWitt, the senior vice president and general manager of PBS Kids, says.
For that reason, the public broadcaster has also been on the forefront of another shift. For well over a decade now, PBS Kids has considered gaming as an essential component of its programming. “We made the decision in the early 2000s that our shows were going to be multi-platform. Meaning, it would be shows and games. When you pitched to PBS kids, you really tried to come with a world, because we weren’t launching any shows without a gaming element as well,” DeWitt says.
As spending time on YouTube and Roblox supplants sitting in front of an old-fashioned TV set, the very idea of “kids tv” becomes as antiquated as Saturday morning cartoons.
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