She has the best WFH loungewear outfits.
In a bi-weekly series, we're interviewing female executives, founders, CEOs—basically, boss ladies—on their
Zohar started her business after going through a series of personal crises, from not feeling fulfilled in her career as a wholesale rep to discovering her passion for the activewear and health space, to almost losing her mother to six brain aneurysms. It was during this time that Zohar started working for an athleisure brand and one of its pieces, a hoodie, had become her mom's go-to while she was in the hospital.
What she can reveal is that this fabric is dyed, woven, and finished in Los Angeles at a family-owned mill which uses sustainable and non-toxic dyes. Then the fabric is cut and sewn in a factory in Brooklyn, which also acts as Softwear's warehouse. The building has solar panels and the roof is converted into a garden for the summer months, which births fruits and vegetables for the neighborhood.
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