We typically view CEOs as suit-wearing and distinguished-looking. But why do we instinctively conjure this particular image?
PICTURE IN YOUR mind the typical chief executive. The chances are that you have thought of someone male, in a suit and distinguished-looking. In part, that is because most bosses look like that. It may also be because people instinctively defer to such types.
It is hard to disentangle cause and effect. But it seems more probable that people with a certain type of appearance are likely to get promoted than it is to believe they are innately more competent than everyone else. Another business advantage for men turns out to be a face with a higher-than-average width-to-height-ratio. Research showed how square-jawed men negotiated higher signing-on bonuses for themselves than longer-faced round-jawed peers.
All rather depressing, particularly for women trying to climb the corporate ladder. But there are some intriguing differences in the kind of personalities that boards tend to favour. The stereotype is that executives tend to be ruthless and egotistical—embodied by Gordon Gekko . Not always, it turns out. The authors cite research on how boards choose chief executives.
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