Fashion's foray into the digital world signifies the start of a new era in the industry. With the rise of AI models and digital couture, the definition of craftsmanship, marketing and fashion itself is evolving into something bigger.
This appeal to the digital world attracts a new generation of consumers: Gen Zs and Millenials. Having grown up in the digital era, blurring reality and fantasy, and developing key characteristics of a digital fashion customer. The Fabricant refers to these customers as “Digital Sapients” and according to them, “they number around 3.5 billion individuals globally, with more than 55 per cent of the total purchasing power”.
As creative agents who craft their own self-expression and curate their virtual identity through the realm of digitalisation, they understand the power and value of community and are willing to work alongside brands who embrace their world of technology. This brings boundless opportunities to brands who are now delving into the realm of the online, from marketing tactics to digital fashion, the world of fashion and art as we know it is undergoing a huge change.
Born out of the enduring consumer enthusiasm for ACG , these animated models and brand ambassadors are purely computer generated. They’ve become a fast-growing trend that hasn’t escaped the attention of luxury retailers wanting to attract young consumers and offer an experiential consumer experience that continues to thrive in today’s digital world.
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